by Town Money Saver | Jan 16, 2018 | News, Press Release
Town Money Saver (TMS) was recently named a top franchise for 2018 by Franchise Business Review. This is the 13th annual ranking of the top 200 award-winning franchise opportunities. The list is available at franchisebusinessreview.com. TMS is a direct-mail...
by Town Money Saver | Jan 5, 2018 | Press Release
Retro can be both cool and effective — just ask Intronis, a data protection company. It implemented a multi-channel campaign centered around a dimensional mailer, with an initial direct mail incentive being an Atari game console replicator. The effort included two...
by Town Money Saver | Jan 5, 2018 | Print Advertising
Prints ads were the top advertising channel according to MarketingSherpa’s survey, with four out of five Americans (82%) telling them they trusted newspapers and magazine ads. In fact, there was a clear schism between traditional/offline advertising and...
by Town Money Saver | Jan 5, 2018 | Print Advertising
Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement, recall, and ultimately, purchases. The study was sponsored by the Postal Service...
by Town Money Saver | Jan 5, 2018 | Print Advertising
Because we get the majority of our data from cell phones, computers, and tablets, digital marketing seems to run the advertising world. However, the advent of digital ads do not mean paper marketing has no power. In fact, paper marketing actually has several...
