Why advertising is key during recessions
Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by "underconsumption" and cited these common reasons for...
How one restaurant made a TP marketing campaign
Unprecedented times call for unprecedented measures, and one Chicago-area restaurant rolled out one interesting marketing campaign. The Beacon Tap in Des Plaines, Ill., is offering its customers a free roll of toilet paper with every delivery or take-out...
FACT OR FICTION: Debunking coronavirus myths
While there's no denying that coronavirus has altered our daily lives, there are several myths and misinformation circulating right now. To help keep people safe, we put together this list to help you determine fact from fiction. FACT: It is safe to handle...
When A Recession Comes, Don’t Stop Advertising | Forbes
In the aftermath of the last recession in 2008, ad spending in the U.S. dropped by 13%. Broken out by medium, newspaper ad spending dropped the most at 27%, radio spending dropped by 22%, followed by magazines with a decline of 18%, out-of-home by 11%, television by...
How small businesses can deal with COVID-19
Small businesses are the backbone that makes Town Money Saver work. The COVID-19 pandemic is hurting the people we love and work with. So in an effort to provide any help we can, TMS has compiled this list of various articles and resources filled with ideas to help...
Statement on COVID-19
Town Money Saver is taking every precaution to insure your safety and the safety of others during the current COVID-19 pandemic. We know this can be a very stressful time for a great many families, and we want to take a moment to let you know that we are here for you.