In today’s competitive market, small businesses are constantly seeking ways to attract customers and boost sales. One timeless yet powerful tool in their arsenal is coupons. Far from being outdated, coupons remain a highly effective way to drive traffic, increase revenue, and foster customer loyalty. Here’s how coupons can help your small business thrive.
Coupons Attract New Customers
Coupons are a proven method for drawing in new customers. A study from Inmar Intelligence found that 88% of shoppers use coupons to save money, and 82% are willing to try a new brand if a coupon is available. For small businesses, offering a discount or deal can entice people to choose your product or service over a competitor’s.
Local coupon magazines, like Town Money Saver, are especially effective for targeting customers in your community. By advertising exclusive offers in a trusted publication, small businesses can connect with nearby consumers who are actively seeking savings.
Encouraging Repeat Business
Coupons don’t just bring in first-time customers—they can help keep them coming back. Offering deals for repeat visits, such as “buy one, get one” promotions or discounts on a second purchase, fosters loyalty. According to a RetailMeNot report, 68% of customers say coupons build brand loyalty and encourage them to shop with the same business again.
With tools like Town Money Saver, small businesses can reach local customers consistently, making it easier to stay top of mind and drive repeat visits.
Boosting Sales and Average Order Value
Strategic couponing can also increase the average amount a customer spends. For example, offering discounts on bundled services or free shipping for orders over a certain amount incentivizes customers to spend more. Data from Statista shows that coupon users often spend 25–50% more than non-coupon users during a transaction.
Including limited-time offers or seasonal discounts in your coupon campaigns can create urgency, motivating customers to act quickly.
Supporting Local Economies
When small businesses thrive, so do local communities. Coupons encourage consumers to shop locally, directing spending toward neighborhood stores and services. By advertising through Town Money Saver, small businesses can tap into a network of engaged, local shoppers who are eager to support businesses within their own community.
Evolving with Digital Couponing
The rise of digital marketing doesn’t mean print coupons are obsolete—in fact, they complement each other perfectly. Many shoppers prefer tangible savings they can hold and use, but combining print coupons with digital tools, like coupon codes or mobile apps, offers the best of both worlds.
With Town Money Saver’s mobile app, businesses can expand their reach and make it even easier for customers to access exclusive deals, ensuring no opportunity to save is missed.
Getting Started with Town Money Saver
If you’re a small business looking to drive growth and increase customer engagement, leveraging coupons through Town Money Saver is a smart and effective strategy. With both print and digital options, Town Money Saver connects you with local consumers who are ready to save—and spend.
Start growing your business today by visiting Town Money Saver to learn more about their advertising solutions.