by Jarred Bates | Jun 18, 2020 | Print Advertising
“It also generates more response than digital efforts like email, social, and paid search (nearly 10 times).” You’ve seen the headlines about print being “dead” or “ineffective,” but what you don’t see is the segment...
by Town Money Saver | May 18, 2020 | COVID-19, Print Advertising
Are you looking for reasons to help advertisers understand why direct mail is a great advertising tool during the current pandemic? Heidi Toliver-Walker, a marketing industry analyst who specializes in digital, published an article on whattheythink.com with five great...
by Jarred Bates | Apr 8, 2020 | COVID-19, News, Print Advertising
Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by “underconsumption” and cited these common...
by Town Money Saver | Mar 16, 2020 | Print Advertising, Shared
Restaurants have always been a staple to Town Money Saver. In this difficult time, we want to help our restaurant owners in any way we can. COVID-19 is going to affect the entire planet. Restaurants and hospitality are going to get hammered. Here are some steps you...
by Town Money Saver | Mar 11, 2020 | Print Advertising, Shared
“Print media is surviving in spite of the predictions of some doomsayers. In fact, in a number of areas, it remains the preferred format. As the dust from digital’s disruption begins to settle, print may be finding some safe footing once again.” Read the...
by Jarred Bates | Mar 4, 2020 | Industry Specific, Print Advertising
Need to advertise your pawn shop? Look no further than direct mail with Town Money Saver to help give your marketing new life. Here’s why. Actions 67 percent of pawn shop customers took action in the past 12 months because of direct mail from a pawn shop,...
