by Town Money Saver | Jan 5, 2018 | Print Advertising
Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement, recall, and ultimately, purchases. The study was sponsored by the Postal Service...
by Town Money Saver | Jan 5, 2018 | Print Advertising
Because we get the majority of our data from cell phones, computers, and tablets, digital marketing seems to run the advertising world. However, the advent of digital ads do not mean paper marketing has no power. In fact, paper marketing actually has several...
by Town Money Saver | Nov 16, 2017 | Print Advertising, Shared
There are typically two certainties when it comes to budgeting: you will want more money than you had this year and you might get a smaller budget next year. Read the entire article » Source: Budgeting for 2018 – Why High Value Direct Mail is More Important...
by Town Money Saver | Sep 15, 2017 | Print Advertising
Direct mail is still relevant and important. Even in today’s digital world, it still has a crucial role to play and with the power of touch is able to create emotional and physical responses that digital-based marketing materials cannot. Read the entire article »...
by Town Money Saver | Sep 14, 2017 | Print Advertising
It is expected to believe Millennials who were raised on the Internet will be responsive only to a digital medium. However, a lot of studies show that Millennials are actually equally susceptible to all marketing channels, including Direct Mail. Read the entire...
by Town Money Saver | Sep 13, 2017 | Print Advertising
New data suggests older and younger people share many attitudes towards advertising, including a disdain towards many forms of digital ads. Read the entire article » Source: Gen X, Y and Z agree traditional ads are better than...
