Need to advertise your pest control business? Well, direct mail with Town Money Saver gives your pest control business everything to bring new customers out of the woodwork.
Here’s why.
Actions
68 percent of pest control service shoppers took action in the past 12 months because of direct mail from a pest control business, according to AudienceSCAN. That means over half of everyone who sees a direct mail piece from an pest control business either visit the business, call it, visit its website or social media, or makes a purchase.
Response Rates
According to the Direct Marketing Association, customers respond more to direct mail – and it isn’t even close. Direct mail household response rates are 5 to 9 times higher than any other advertising medium. And that gap is growing every year.
Furthermore, response rates from direct mail (4.4 percent) are 37 times more effective than email marketing (0.12 percent).
Crazy, right?
Don’t Miss Out
Did you know customers of pest control businesses will come from as far as 40 miles of the location, according to AdMall?
Take advantage of our multi-market advertising discount to target multiple areas outside of your home market without overspending.
Target Homes
Residential pest services make up 60.4 percent of all sales, according to AdMall. Make sure to focus your message and imagery to reach homeowners.
For more than 25 years, Town Money Saver has been making local advertising easy for businesses. So we can help you bring in new customers, and our formula is simple: be affordable, convenient, and targeted.
But don’t just take our word for it. Snowball Pest Control Co-Owner Tiffany Snowball says her company’s ROI is consistent and significant.
“On average, our monthly return is between $3,000 and $4,000,” she said.
If you’re ready, let us help you advertise your pest control business. Visit townmoneysaver.com/advertise, call 800-481-8696, or request our Pest Control industry kit for more information.