Need to advertise your HVAC business? Don’t sweat the details, direct mail with Town Money Saver gives you everything you need to target the right people with the right message in the right areas.
Here’s why.
Actions
74 percent of HVAC system shoppers took action in the past 12 months because of direct mail from an HVAC dealer, according to AudienceSCAN. That means roughly three out of four people who saw a direct mail piece from an HVAC dealer either visited the business, called it, visited its website or social media, or made a purchase.
Response Rates
According to the Direct Marketing Association, customers respond more to direct mail – and it isn’t even close. Direct mail household response rates are 5 to 9 times higher than any other advertising medium. And that gap is growing every year.
Furthermore, response rates from direct mail (4.4 percent) are 37 times more effective than email marketing (0.12 percent).
Targeting locations
Did you know customers of HVAC dealer will come from as far as 50 miles of the location, according to AdMall?
Take advantage of our multi-market advertising discount to target multiple areas outside of your home market without overspending.
Showcasing strengths
The top factors customers ask about when purchasing a new HVAC system are brand image, features, price, design, and past experience with a brand, according to AdMall. Evaluate how you stand out in one o f these areas and feature it in your advertisements.
For more than 25 years, Town Money Saver has been making local advertising easy for businesses. So we can help you bring in new customers, and our formula is simple: be affordable, convenient, and targeted.
But don’t just take our word for it. Check out what Hartland Mechanical Services President Sean Neer says about his ROI with Town Money Saver.
“It has helped us grow our business tremendously,” he said. ““We tracked our numbers for quite a long time, and our return on investment was spectacular to the point that we quit tracking it. There was no need to.”
If you’re ready, let us help you advertise your HVAC business. Visit townmoneysaver.com/advertise, call 800-481-8696, or request our HVAC industry kit for more information.