Consumers have been increasingly turning to digital channels—and so too have marketers. But the COVID-19 pandemic has expedited this trend even more. According to a U.S. End-Of-Year Forecast report, digital advertising will account for 55% of all advertising tracked in the U.S. media. However, while digital advertising is surging, marketers shouldn’t overlook print advertising.
Source: 3 Ways Combining Print and Digital Could Improve Your Marketing Campaigns | Market Dive