Ready to make your marketing shine? Look no further than direct mail, which gives you all the tools to target the right people with the right message in the right areas.
Are you ready? Let’s show you how.
Actions
65 percent of car wash customers took action in the past 12 months because of direct mail from a car wash, according to AudienceSCAN. That means over half of the people who saw a direct mail piece from a car wash either visited the business, called it, visited its website or social media, or made a purchase.
Response Rates
Customers respond well to direct mail – and it isn’t even close. Direct mail household response rates are 5 to 9 times higher than any other advertising medium. Moreover, the rate is growing every year. Furthermore, Nearly 8 in 10 consumers find reading mail more convenient than going online.
Targeting Locations
Most customers of car washes come from within 10 miles of the location, according to AdMall. The ability to target people in small radiuses gives direct mail an advantage by making sure you aren’t spending money to reach people who likely wouldn’t visit.
Using What Works
According to AdMall, surveys show direct mail continues to be a top advertising medium among car washes.
So as you can see, advertising doesn’t have to be dirty.
For more than 25 years, Town Money Saver has been making local advertising easy for businesses. We can help you bring in new customers, and our formula is simple: be affordable, convenient, and targeted.
But don’t just take our word for it. Check out what Bailey”s Car Wash Owner Justin Bailey has to say about working with Town Money Saver.
“TMS brings in a good response for less money than other advertising,” he said. “We just sent out 3,000 individual pieces, and we got back about 750 of those – which is a killer response rate.”
If you’re ready, let us show you how we can help your business thrive. Visit townmoneysaver.com/advertise, call 800-481-8696, or request our health club kit for more information.