Recent studies have shown:
• 65 percent of consumers make a purchase from direct mail
• Response rates for direct mail to an existing customer average 3.4 percent
• Direct mail spending is said to have surpassed $44 billion in 2014 and should continue growing
• Direct mail will continue to be a workhorse for generating leads, traffic, and sales, while your other media will help drive interest and awareness
Direct Mail: The Walking Dead | RT Marketing Blog
