“To drive action among Millennials, companies must learn how to create campaigns that resonate with this demographic.
“U.S. Millennial consumers engage with brands via social media follows, website browsing, mobile app usage and text message subscriptions more than their Gen X and baby boomer counterparts—and, in fact, even more than their Gen Z counterparts.  It’s natural to assume that this generation is only susceptible to digital media. After all, they were born and raised on the internet.
“In this article, [the United States Postal Service] dispels some of the biggest misconceptions about Millennials and their relationship with mail while providing some helpful tips for building a Millennial‑friendly omnichannel campaign.”