Prints ads were the top advertising channel according to MarketingSherpa’s survey, with four out of five Americans (82%) telling them they trusted newspapers and magazine ads. In fact, there was a clear schism between traditional/offline advertising and digital/online ads.
The five most trusted channels were all traditional channels while the bottom eight channels were all digital. Search engine ads led the pack for digital advertising, garnering the trust of 61% of consumers, and online pop-ups fared the worst.
