Who is Jack O’Lantern?
Halloween as candy corn and costumes. Even though these carved pumpkins have become synonymous with Halloween, the festive gourds weren't always tied to the October holiday. The history behind jack-o'-lanterns is not entirely known. But there are multiple origin...
What to do to prepare your garden for winter
Preparing gardens for winter is an important step that can help homeowners ensure their gardens return to full strength in the spring. The tasks necessary to prepare gardens for winter may depend on what homeowners are planting, but the following are some general maintenance suggestions that can keep gardens safe this winter.
How to support small businesses this holiday season
As small businesses face difficult challenges, it’s no surprise that many consumers want to support locally owned small businesses this holiday season. Such support not only can help small businesses, but also can help to revitalize local communities.
TMS franchisees earn ‘rock star’ status
LEBANON, OH – Town Money Saver franchisees and and married couple Jerry and Fae Ochs have been recognized as Franchise Rock Stars by independent market research firm Franchise Business Review. This year’s Franchise Rock Stars were selected from over 28,000...
Defying the digital trends, direct mail delivers
"It also generates more response than digital efforts like email, social, and paid search (nearly 10 times)." You've seen the headlines about print being "dead" or "ineffective," but what you don't see is the segment inside print advertising that continues to succeed...
5 Reasons the COVID-19 Lockdown Is a Great Time to Send Mail | What They Think
Are you looking for reasons to help advertisers understand why direct mail is a great advertising tool during the current pandemic? Heidi Toliver-Walker, a marketing industry analyst who specializes in digital, published an article on whattheythink.com with five great...
Town Money Saver franchise, artist offer help in community
ADRIAN, MI – When they came up with a way to help in their community, Mike Johnson and Brenda Singletary took action. After hearing of the Centers for Disease Control and Prevention suggested wearing makes, Johnson and Singletary, who are married, began exploring ways...
Town Money Saver named a 2020 Top Low-Cost franchise
LUCAS, OH – Franchise Business Review (FBR) has recognized Town Money Saver as being one of only 100 franchises to qualify for its 2020 Top Low-Cost Franchises list. TMS is a direct-mail publication that focuses on easy and effective advertising solutions for hometown...
Town Money Saver Named One of Best Second Career Franchise Opportunities
LUCAS, OH – Franchise system Town Money Saver (TMS) was recently named a top franchise by Franchise Business Review (FBR) in its 2020 report on the best second career franchise opportunities. TMS is a direct-mail publication that focuses on easy and effective...
Why advertising is key during recessions
Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by "underconsumption" and cited these common reasons for...