Did you know direct mail is one of the most effective advertising mediums in the drug store/pharmacy industry?
How, you ask? Let us show you.
Actions
61 percent of prescription fillers took action in the past 12 months because of direct mail from a pharmacy, according to AudienceSCAN. That means more than half of the people who saw a direct mail piece from a pharmacy or drug store visited the store, called the store, visited its website, or purchased something.
Response Rates
Customers respond to direct mail – and at a big rate. Direct mail household response rates are 5 to 9 times higher than any other advertising medium – and it’s growing.
Targeting
Most customers of a pharmacy or drug store come from within 9 miles of the store, according to AdMall. The ability to target people in small radiuses gives direct mail an advantage by making sure you aren’t spending money to reach people who likely wouldn’t visit your business.
Baby Boomers
The Baby Boomer demographic is aging, and as it grows its need for pharmaceuticals will rise. Luckily, Baby Boomers say direct mail is one of their highest purchasing influences.
David Burke, Dave’s Pharmacy
So as you can see, advertising doesn’t need to be a hard pill to swallow. And we can help.
For more than 25 years, Town Money Saver has been making local advertising easy for businesses. We know the science to bring in new customers, and our formula is simple: be affordable, convenient, and targeted.
But don’t just take our word for it. Check out what Dave’s Pharmacy Owner David Burke has to say about working with Town Money Saver.
“Town Money Saver can deliver to every mailbox in my county, and it’s an extremely cost-effective way to reach people,” he said.
If you’re ready, let us show you how we can help your business thrive. Visit townmoneysaver.com/advertise, call 800-481-8696, or request our drug store/pharmacy kit for more information.